POSM

      POS materials (POS materials, POS - point of sales — place of sale) are materials that promote the brand or product at points of sale (light panels, shelftockers, price tags, wobblers, price tags, stoppers, promo stands, click frames, frames for posters and posters, framelights, dispensers, plastic trays, flags, packaging, coloring, stickers, decorative magnets, stands for mugs, cups, glasses, posters, plastic folders, briefcases tags, calendars, postcards, notebooks, rulers, key rings, bookmarks and other souvenirs distributed at points of sale). POS materials serve to attract additional attention and effectively promote products. POS materials are an example of BTL advertising.

      Buyers, studying POS materials, receive information about the advantages of products. Thus, due to the information content and the ability to attract attention to the product, POS materials stimulate sales.

      POSM is especially popular in large stores and department stores. You can often find such materials in all branches of macro and baskets, as well as in any stores